Cottage Life goes with a flapvertisement

The summer issue of Cottage Life magazine features a "peel and reveal" cover which, when so peeled, features an ad for Corona beer. According to the blog Cover Sell, quoting an unattributed staffer: “This was an idea that our sales team presented to the client about a year ago. It was expensive to produce, and required five additional days to print, glue and die cut. This is a first for Cottage