Friday, July 30, 2010

Controlling their customer data big challenge of iPad for magazine publishers

With the announcement today that Research in Motion (RIM) will be unveiling a tablet in November, the burgeoning of this form of delivery will further whet the appetites of magazine publishers, but...One of the things that magazines particularly value and cultivate is their customer data. But the business model being pushed by Apple with its iPad and its iTunes store is such that magazines who

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