St. Joe expats to launch The Kit, a digital health and beauty magazine aimed right at Fashion

The Kit's premier issueLaunching September 15 will be a digital only beauty and health magazine that is taking direct aim at the tenderloin of the beauty advertising business of Canada's mainstream fashion magazines. The Kit, which will have a fall and winter issue this year, five issues in 2011 and settle into a 6-time schedule the next year, is being driven by former employees of St. Joseph