The Atlantic finds quality editorial pays off in higher traffic and revenue

Quality editorial content is a big driver of online success, according to the vice-president and publisher of The Atlantic and TheAtlantic.com. Jay Lauf announced that the magazine's website set new traffic and revenue records in the first half of 2010, according to a post on eMedia Vitals. "A lot of people give lip service to that kind of thing but it's really at the heart of everything we do,”