Comparing circ with Prospect, its British equivalent, The Walrus is doing OK

A recent report on the impending departure of David Goodhart from the editor's chair after 15 years at Prospect magazine contains the factoid that the magazine, a source of serious, long-form journalism that has uncanny similarities to The Walrus, has a current circulation of 30,000. Quoted by the New Statesman, Goodhart expressed the hope that his successor could push this to 40,000 or 50,000.