Columnist sees the U.S. magazine industry smaller, dominated by Big 4 and women-focussed

Audience Development columnist Baird Davis (a senior consultant with Circulation Specialists) has compiled data showing how U.S. consumer magazine benchmarks -- circulation, newsstand sales and advertising sales -- aligned in 2009, and the picture was not pretty. (Of course the results don't necessarily reflect Canadian experience.) He calculated that...Circulation of audited consumer magazines