Cottage Life goes with a flapvertisement

The summer issue of Cottage Life magazine features a "peel and reveal" cover which, when so peeled, features an ad for Corona beer. According to the blog Cover Sell, quoting an unattributed staffer: “This was an idea that our sales team presented to the client about a year ago. It was expensive to produce, and required five additional days to print, glue and die cut. This is a first for Cottage

Cover "pouch" newest wrinkle in making most of covers for magazine ad sales

House Beautiful, a major U.S. shelter magazine, features a "pouch" behind (or sandwiched inside) the front cover for its September issue. It is but the latest attempt by magazine publishers to find a way to strike a balance between maintaining the integrity of editorial covers while finding creative ways to engage advertisers.According to a story in the New York Times the pouch contains a card