The power of magazine brands applied to restaurants and clubs by Condé Nast

Vogue Cafe, Moscow
A while ago we reported on the rollout of the eponymous restaurant and general store in Truro, Nova Scotia by Saltscapes magazine. 
The idea is similar, only the scale is different as this restaurant thing is catching on worldwide. Condé Nast, the publisher of Vogue and GQ, opened a branded cafe, bar and gentlemen's club in Moscow last year and is planning to put  Vogue Cafés