More than 200 Canadian magazines collaborate in "Buy 2, Get 1 Free"promotion

If ever there was a collaborative idea whose growth was deserved, it is the annual subscription marketing campaign of Magazines Canada -- known popularly by its tagline as "Buy 2, Get 1 Free".The initiative is supported by government grants (Canadian Heritage and Ontario Media Development Corporation) and private sector sponsors with a stake in the health of Canadian magazine publishing (Quad/