Cover "pouch" newest wrinkle in making most of covers for magazine ad sales

House Beautiful, a major U.S. shelter magazine, features a "pouch" behind (or sandwiched inside) the front cover for its September issue. It is but the latest attempt by magazine publishers to find a way to strike a balance between maintaining the integrity of editorial covers while finding creative ways to engage advertisers.According to a story in the New York Times the pouch contains a card