Watch! Read! Subscribe! Walrus tries out video trailers for every issue

The Walrus magazine is taking the unusual initiative of putting out 90-second video in the style of a movie trailer, promoting a feature for each issue. The current one presents Helen Humphrey's re-enactment of the battle of the Plains of Abraham. The next (due out September 14) will highlight the October cover essay by writer Chris Turner.The videos are being done pro bono by Ingenious Devices,