Sunday, August 9, 2009

The obit for the insert card is premature

A brief article in the New York Times claims that blow-in cards for magazines are on the verge of vanishing. Seems like wishful thinking. It won't happen anytime soon.The article noted that Outside magazine stopped inserting them last year and The Believer has just stopped doing so, saying that "everybody seems to be subscribing online".Yet, as a recent post here reported that, while it is

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