MoneySense magazine reports that children are expensive

The latest issue of MoneySense magazine reports that it costs $1.45 an hour to raise a child; an astounding total of $243,660 to raise one to age 18.  And that doesn't include the costs of sending them to college or university. According to a release from the personal finance magazine, it teamed up with a consulting firm to compile the statistics and found that kids cost less as they get older (

Saltscapes restaurant venture to be first in an Atlantic Canadian chain

Just catching up with a recent article about the up-and-running Saltscapes restaurant and general store in Truro, Nova Scotia named after the magazine. Our recent post was short on details, so here's more about this very interesting extension of the nimble, ambitious publishing operation. Co-publisher Jim Gourlay told the Chronicle-Herald in Halifax that the transition into sectors besides

Magazines Canada launches its own magazine to send around the world

Magazines Canada has just launched its new biannual magazine Canadian Magazines Canadiens intended to promote the excellence of Canadian magazines with decision makers (about 54% of its circulation will be Canadian publishing professionals.)  It's being distributed to 67 countires. Contributors include such respected consultants and industry leaders as Kim Pittaway, former

2 for Couples magazine shows around the royal couple of the moment

Toronto and Vancouver are not on the itinerary for the newly married royal couple's honeymoon tour of Canada this summer. So 2 for Couples magazine decided to rectify that with unofficial tour stops using life-sized cardboard cutouts of Kate and William. (Here, the under-dressed pair stand in with street musicians  at the Eaton Centre.)The magazine has posted a fun photo album on www.facebook.com

Google to launch rival service to Groupon couponing site favoured by Canadian magazines

Of late, several Canadian magazines have jumped on to using Groupon and its daily coupons to sell deep discount subs (Ski Canada, BC Business, Canadian Art, This magazine). While the return is small, it is a way of inexpensively reaching large pools of potential subscribers who can perhaps be converted to regular subscriptions.Groupon was courted by Google last year and there was talk of a $6

Golden opportunity with C magazine launch of its "Money" issue

C Magazine launches its “Money” issue on Wednesday in Toronto with an issue containing an artist project by Abbas Akhavan called what is above is as that which is below…. He  has hand-inserted a sheet of imitation gold leaf in the centrefold of each of 2,200 copies of the magazine and there are 25 special limited edition magazines with real gold leaf, signed and numbered by the artist. They sell

Buy 2, Get 1 Free subscription campaign from Magazines Canada now includes digital editions

Magazines Canada is now launching its 6th annual "Buy 2, Get 1 Free" subscription campaign. The campaign differs from earlier versions: The campaign mail drops via addressed admail, polybag outserts, print ads, search engine marketing, e-mail and online promos and social networking will now go out in two tranches -- one in November for gift-giving season, one in January -- for a total of 500,000

Covering Burtynshky was a piece of canny timing for Canadian Art

Whenever a genie comes out of a bottle, always ask for perfect timing. Canadian Art magazine certainly seems to have it, with its fall 2010 cover image and cover story inside by Sarah Milroy on uber-photographer Edward Burtynsky and the Gulf of Mexico oil spill. This is particularly so as Burtynsky has been named the recipient of the biennial MOCCA award in contemporary art from the Museum of

Magazines Canada to publish biannual print magazine called Canadian Magazines canadiens

[This post has been updated]Magazine Canada is poised to announce that it is getting into the magazine business by publishing the biannual (2x a year) Canadian Magazines canadiens. It's aimed at opinion leaders, to inform them of the industry, its strengths and its issues. (Shown at right is a working prototype; the final version may be somewhat different.)The magazine will be issued in spring

iPad app for the New Yorker introduced in an, um, unusual way

Just catching up with Jason Schwartzman's promotional tour of the New Yorker's iPad app. I didn't know the iPad was waterproof.

Queen's Quarterly and Chatelaine featured in weekly mags column in Globe

Chatelaine magazine and Queen's Quarterly are featured magazines in the Globe and Mail's regular Saturday magazine column On The Stand by James Adams. The column is available now, online.

Toronto Life uses video to promote cover story on embattled Ontario AG Michael Bryant

Toronto Life has produced a video promoting its September issue and its cover story on Michael Bryant. The story, by Leah McLaren, promises new details about the Ontario attorney general who was arrested and charged and later acquitted after a horrendous encounter with a cyclist, who died in the incident.

The use of professionally produced videos to promote circulation is a relatively recent

Bus shelter ads will promote the new wordmark, name and website of BC magazine association

The transit-using public in the lower Mainland of BC may perhaps get their first inkling of the new branding for Magazine Association of BC (formerly the British Columbia Magazine Publishers Association (BCAMP)). Starting August 16 and running until October 3 large bus shelter ads will feature the cover images of member magazines and the new wordmark and associated new website address (bcmags.com

Taddling down the road: a peripatetic little literary with a big itinerary

Starting a few weeks ago with launch of its summer number called the "Out of Towner Issue" in Toronto, the twice-yearly literary Taddle Creek has undertaken a cross-continent tour to promote itself. This is not a small matter for the small, yet spunky, magazine because it is one of those unfortunates left in the lurch by the revisions of the funding requirements of the Department of Canadian

Wedding Bells magazine videos fashion shoot in Newfoundland

Wedding Bells magazine (St. Joseph Media) went to Newfoundland to do a fashion shoot and posted a video to document the event.

Winners of Geist magazines' postcard story contest named

The winners have been announced in Geist magazine's much-loved Literal Literary Postcard Story Contest (6th annual).
1st Prize: Common Sense About Smoking by Eric Foley
2nd Prize: Peace Time by Julia Vella
3rd Prize: Blue Eye by Donna Kane Honourable Mentions:How to Survive in the Woods by Ursula TwissWe Are Electric by Kellee Ngan Death in the Family by Ruth E. Walker Et Tu Brut by Jerome

Spacing magazine capitalizes on quake in Ontario to sell brand new buttons

Never ones to let a crisis go to waste ( even if it was a mild and distant earthquake that was entirely missed by many of us), Spacing magazine jumped right on it and created "I survived the quake" buttons. The one-inch buttons retail for $2 and come in blue, green, orange and pinkish-purple. They can be ordered on the magazine's website using a credit card or PayPal and ordering online means

Wear what you read; clothing line to be adorned by basketball magazine cover art

Athletic gear company Adidas has struck a deal to create footwear, clothing and hats based on cover art from Slam, a basketball and hip hop fan magazine, and Surfer, according to a story in MediaDaily News. The products will be available for the 2010 Christmas season.The images used in the Adidas/Slam collection will include well-known covers and photos from Slam's archive, representing two

The more you hate Toronto, the more we have to love says Toronto Life

Toronto Life has created a "movie trailer" to promote its June 2010 issue. The issue's theme is about things to love about Toronto and the trailer riffs off this by enumerating the things that other Canadian cities hate about Toronto.

Best Health magazine demonstrates how to feel good naked

Best Health magazine, the Reader's Digest spinoff, is unveiling a whole new attitude, literally and figuratively, with its forthcoming "love your body" issue in May. It features a tasteful, friendly cover model in the altogether, plus coverlines like "Feel good naked", something you'd rarely, if ever, have seen in an RD product in years past.