Magazines Canada partners with Consumer Intelligence Group for annual DM sub campaign

Magazines Canada has struck a partnership with private sector firm Consumer Intelligence Group (CIG) to help run its annual Buy 2, Get 1 FREE subscription campaign. The direct mail campaign has been a prominent program in support of member magazines, but has been under some pressure  in terms of funding. The most recent year's campaign was half the size -- in terms of delivered DM pieces -- as

British mags association head warns of damage from soaring bulk mail prices

McIlheney
To quote South Park, blame Canada. A "modernization" campaign is roiling the British post office, the Royal Mail, led by the former head of Canada Post Moya Green, who took over last July. The latest move has been to remove price controls from all parcels more than a kilogram in weight and from second class pre-sorted bulk mail. But Barry McIlheney, the chief executive of the

Buy 2, Get 1 Free subscription campaign from Magazines Canada now includes digital editions

Magazines Canada is now launching its 6th annual "Buy 2, Get 1 Free" subscription campaign. The campaign differs from earlier versions: The campaign mail drops via addressed admail, polybag outserts, print ads, search engine marketing, e-mail and online promos and social networking will now go out in two tranches -- one in November for gift-giving season, one in January -- for a total of 500,000

U.S. publishers wonder if their magazines will stand up to the "droop test"

Magazine publishers in the U.S. -- particularly those whose recession-hit magazines are a bit thin for lack of advertising -- are concerned about whether or not they will pass the U.S. Postal Service's "droop test", also called "deflection standards". According to a story in Audience Development, American Business Media (which represents b2b publishers) says the penalties will be severe, starting

Is direct mail dead as a source of new subscribers?

Interesting online discussion on the Folio: mediaPRO social network about whether -- or not -- direct mail is dead as a means of finding new subscribers. More interesting that it is largely between two of the best writers and designers of direct mail packages for subscriber acquisition.The discussion is kicked off by a question from Kenneth Schneider of Houston, Texas, who says:Those days of

US postal service has a direct mail sale

Faced with a big gap in its mail stream in the first quarter of 2009, the US Postal Service (USPS) is doing the natural and sensible thing: it's having a summer sale. Canadian magazine publishers who do high volumes of direct mail solicitations for subscriptions would be hard-pressed to imagine Canada Post doing something so innovative.According to an interview in the website Target Marketing: