Buy 2, Get 1 Free subscription campaign from Magazines Canada now includes digital editions

Magazines Canada is now launching its 6th annual "Buy 2, Get 1 Free" subscription campaign. The campaign differs from earlier versions: The campaign mail drops via addressed admail, polybag outserts, print ads, search engine marketing, e-mail and online promos and social networking will now go out in two tranches -- one in November for gift-giving season, one in January -- for a total of 500,000