Replica mags not the only way to go, publishers find; device-appropriate applications the thing

Publishers are developing app strategies that better suit both the nature of their audiences and the devices on which the apps are being delivered. As a result many are determining that the "flip book" or "replica" magazines may not be the way of the future. According to a story published by eMedia Vitals, while everyone is very low on the curve at the moment, they are starting to sort out what