Thursday, November 11, 2010

Quote, unquote: Killing your print business starves your brand

Its press release read like a suicide note.
Even when pages were not included in a buy, the U.S. News print platform gave the brand a unique and credible point of differentiation when up against Web-only properties. Now they are going head to head with sites that do online better than they do. It would be like a diner, located next door to a Five Guys, changing its menu to burgers only. -- Ari

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