Magazines Canada partners with Consumer Intelligence Group for annual DM sub campaign

Magazines Canada has struck a partnership with private sector firm Consumer Intelligence Group (CIG) to help run its annual Buy 2, Get 1 FREE subscription campaign. The direct mail campaign has been a prominent program in support of member magazines, but has been under some pressure  in terms of funding. The most recent year's campaign was half the size -- in terms of delivered DM pieces -- as

Magazines Canada doesn't speak for us on postal back-to-work bill: indy publishers

A group of independent magazine publishers are unhappy with Magazines Canada speaking for them on the matter of back-to-work legislation for postal workers. As an extension of a week of lobbying with the federal government, this week Magazines Canada president Mark Jamison wrote a letter to labour minister Lisa Raitt commending the government for its intent of legislating an end to the dispute at

Magazines facing a severe impact with postal dispute, says Magazines Canada

Magazines Canada has written a letter (oh, irony) to Lisa Raitt, the federal labour minister responsible for Canada Post, in which it asks for intervention in the lockout and strike as early as possible. President Mark Jamison said the labour and management actions over the past 12 days have had "no discernible impact on negotiations". The shutdown announced today will stop the delivery of

Magazines Canada releases new batch of "hot sheet" information for indy publishers

Magazines Canada has released a new batch of "hotsheets" -- freely available, one-and two-page professional development documents that address a single topic, written by an expert in the field. In all, going back to 2006, there are now 44 hotsheets. The latest batch offers tips on creating podcasts, organizing a launch event and designing better covers to encourage newsstand performance. Plus a

Jess Ross, executive editor of Homemakers named MC Volunteer of the Year

Jess Ross, the executive editor of Homemakers magazine has been named Magazines Canada’s Volunteer of the Year for 2010, Magazines Canada announced today.A generous and tireless volunteer in service of her industry, Ross is vice president and treasurer of the Canadian Society of Magazine Editors (CSME) and sits on Magazines Canada’s professional development committee and the MagNet curriculum

Magazines Canada welcomes seven new members

Magazines Canada has announced that the following magazines have been approved for membership:Boulevard
Plaid
Hart House Review
Konekt
LATIDOS
Montréal en santé
Savour

Bensimon Byrne agency cleans up at Magazines Canada's Best on Page ad awards

Magazines Canada has announced the winners of its 2011 Best on Page awards, honouring the very best in magazine advertising from across Canada and around the world. The awards were presented Thursday night at the Allstream Centre in Toronto.
Cleaning up was the Toronto advertising agency Bensimon Byrne, which won Best in Show, Best Full Page or DPS and Most Innovative for their ad for Ultimate

Magazines Canada gets a shout-out with international magazine association

Magazines Canada has been profiled in the most recent quarterly issue of Magazine World from FIPP, the worldwide magazine media association, which publishes a decidedly upbeat interview with CEO Mark Jamison.
The article highlights, in addition to the MagNet conference and its recently-launched promotional magazine Canadian Magazines Canadien, the association's various programs and services on

Best on Page showcases best magazine ad creative in the world, March 31

In less than two weeks there'll be unveiled over 150 award-winning examples of magazine ad creative from around the world at Best on Page. It's Thursday, March 31 from 5 - 8 p.m. at the Allstream Centre, Exhibition Place, 105 Princes' Blvd. 
At the same time, the winners of the Best on Page Awards for the best magazine ad creative in Canada will be announced.  
It's a free event, but you have to

Magazines Canada launches its own magazine to send around the world

Magazines Canada has just launched its new biannual magazine Canadian Magazines Canadiens intended to promote the excellence of Canadian magazines with decision makers (about 54% of its circulation will be Canadian publishing professionals.)  It's being distributed to 67 countires. Contributors include such respected consultants and industry leaders as Kim Pittaway, former

Magazines Canada undertakes broad, strategic review

After a couple of years of rapid expansion and dealing with recession-driven tactical needs of its members, Magazines Canada is lifting its eyes and focussing on mid- and long-range strategies for the organization. The year-long review, approved by the board of directors at its January 31 meeting, is intended to engage the member magazines, staff, its more than 20 committees, funders and its

Let the good times roll: Magazines Canada chair

Magazines Canada has issued a statement saying that, for Canadian magazines at least, the recession is over. “Canada’s magazines are back,” says Magazines Canada chair Terry Sellwood. “The economic downturn was very challenging for all publishers but we are seeing some good signs for the year ahead. With continued economic stability in Canada and supportive and predictable government

Magazines Canada welcomes six new member titles

Magazines Canada has welcomed six new member titles:Birthing magazine About healthy alternatives so they can make the most informed choices during the childbearing year and beyond.
Eighteen Bridges -- people, politics, culture, and ideas; its articles substantial, in-depth, and grounded in the narrative tradition.
Here's How! --Canada's largest circulated lifestyle technology magazine targeting

Magazines "must buy" campaign launched by Magazines Canada

Magazines Canada is launching a three-pronged print advertising campaign aimed at advertisers, agencies and consumers, highlighting the engagement and effectiveness of magazines. Member magazines are being asked to carry the full-page ads. “As today’s consumers and business leaders become harder to reach in meaningful ways, magazines more than ever have powerful stories to tell,” said Gary

Buy 2, Get 1 Free subscription campaign from Magazines Canada now includes digital editions

Magazines Canada is now launching its 6th annual "Buy 2, Get 1 Free" subscription campaign. The campaign differs from earlier versions: The campaign mail drops via addressed admail, polybag outserts, print ads, search engine marketing, e-mail and online promos and social networking will now go out in two tranches -- one in November for gift-giving season, one in January -- for a total of 500,000

Magazines Canada to publish biannual print magazine called Canadian Magazines canadiens

[This post has been updated]Magazine Canada is poised to announce that it is getting into the magazine business by publishing the biannual (2x a year) Canadian Magazines canadiens. It's aimed at opinion leaders, to inform them of the industry, its strengths and its issues. (Shown at right is a working prototype; the final version may be somewhat different.)The magazine will be issued in spring

Magazines and arts colleagues to campaign on Parliament Hill November 4

The Canadian Arts Coalition -- of which Magazines Canada is a member -- is planning a pre-budget briefing to the standing committee of finance in Ottawa on November 4. This is part of a "Day on the Hill"that will be focussed around two principal recommendations to the government (which may be of particular interest to smaller literary and cultural magazines):To increase the base budget of the

MagNet conference sees registrations soar; up about 23% over last year

It appears that people in the magazine industry are bullish about the business as word is that the registrations for MagNet conference  in Toronto starting tomorrow is up about 23% over last year, with about 1,300 individuals slated to attend and 4,300 sessions and events booked.

Magazines Canada grows by 45 new member magazines, including two b2b groups

Forty-five business-to-business and trade publications are joining Magazines Canada. Moving over from the Canadian Business Press (CBP) are 14 titles published by CLB Media Inc., 26 titles published by Annex Printing and Publishing Inc. Five independent titles have also been approved for membership.  This move of two well-known multi-title companies is an extension of Magazines Canada's recent

Magazine fact book brings good news in the face of hard times

Magazine's Canada today released its 2009 magazine fact book, which casts a distinctly positive light on magazine publishing in this country and provides lots of ammunition to push back when the next person tells you that magazines are doomed. While the purpose of the publication is unabashedly to spin a good story, it is hard not to come away from it without feeling that we're in a robust and