Showing posts with label line extensions. Show all posts
Showing posts with label line extensions. Show all posts

Thursday, September 1, 2011

Alberta Venture launches microsite with 5 years of Venture 100 data

Alberta Venture magazine has compiled the last 5 years of data from its annual Venture 100 ranking of top-grossing Alberta-based companies and put it on a dedicated microsite. It contains data that can be sorted by specific size, industry, growth rate, annual revenue, rank and other metrics, along with articles from the past 5 years and some expanded web-focussed editorial content. The site also

Monday, August 29, 2011

Family matters when it comes to sharing newsstand look and feel

Canadian Family magazine from St. Joseph Media has developed a distinctive look and emphasis with its logotype and covers which feature parent and child together, emphasizing the child. A friend points out that the very successful U.S. magazine Real Simple has created a special issue called Real Simple Family which is sharing the crowded parenting section of newsstands and looking remarkably like

Sunday, July 10, 2011

Permission to be still: Geez magazine supplement promotes contemplation



Enns with current, and previous, booklets
It's not the first time that Geez, the Winnipeg-based magazine about faith and activism, has provided its readers with a l'il extra. It has done so three times before -- with tiny supplements about technology, social change, and wisdom. This time around, subscribers and single copy buyers of the five-year-old quarterly will be getting a 16-page,

Wednesday, June 1, 2011

CityBites partners with tourism alliance to create Ontario Culinary Adventure Guide

CityBites Media, publishers of the bi-monthly Toronto food magazine CityBites, has partnered with the Ontario Culinary Tourism Alliance (OCTA) to create a new publication called Ontario Culinary Adventure Guide. It's a 36-page handbook dedicated to regional farmer's markets, agricultural celebrations, taste trails, craft breweries and winery tours, according to a story in Marketing magazine.

Tuesday, April 26, 2011

Saltscapes restaurant venture to be first in an Atlantic Canadian chain

Just catching up with a recent article about the up-and-running Saltscapes restaurant and general store in Truro, Nova Scotia named after the magazine. Our recent post was short on details, so here's more about this very interesting extension of the nimble, ambitious publishing operation. Co-publisher Jim Gourlay told the Chronicle-Herald in Halifax that the transition into sectors besides

Wednesday, April 6, 2011

Maclean's's university guide slims down and bulks up

This year's Maclean's university guide has trimmed down. The special interest publication, which has been in the past a major money-spinner for Rogers Publishing, has a new design and a new format. The previous versions over 20 years have been standard magazine size. The new look is presented in a 9 x 7 inch size, according to a story in Marketing magazine.
The 2011 issue of the Maclean's Guide

Tuesday, April 5, 2011

Seams like old times: Worn magazine hosts monthly "mending night"

Worn Fashion Journal, the resolutely independent alternative fashion publicationl, holds a monthly "mending night" in Toronto where people can find the best way to keep their clothes in good nick. Not only that, but it started a Facebook page for it called "Thursday Night Your Stockings Needed Mending". (It is, of course, a reference to a line in the lyrics of the Beatles's song Lady Madonna.)"

Monday, April 4, 2011

Saltscapes magazine is opening a downhome family restaurant

Some 5 years after first floating the idea, Saltscapes magazine of Halifax is opening a branded restaurant with down home cooking. The shakedown cruise, so to speak, of the Saltscapes Restaurant and General Store is on now in the large space at the Truro Power Centre.The restaurant features a grand fieldstone fireplace in the main dining room and, according to the magazine's co-publisher and

Thursday, September 30, 2010

Precedent magazine launches companion news and job site for lawyers



a-list.lawandstyle.ca
Three years ago, Melissa Kluger of Law and Style Media Inc. started Precedent, a magazine targeted at young lawyers (she  being a young lawyer herself), principally in Ontario. The print quarterly is complemented by a website called lawandstyle.ca, reflecting the magazine's editorial focus not only on the working lives of under-40 associates and students, but their

Tuesday, August 24, 2010

LouLou magazine offers readers memberships in online fashion shopping site

Rogers Publishings's LouLou, the shopping magazine and its online site louloumagazine.com  have struck a deal whereby their readers can become members of the online shopping site Beyond the Rack, gaining access to exclusive, online private sales of designer fashions. The partnership is said to be the first of its kind in Canada, though following the lead of some American publishing brands.Beyond

Tuesday, April 27, 2010

House & Home TV show now to be self-produced online rather than on TV

House and Home Media, the publishers of Canadian House & Home magazine, is switching its House & Home Television programming online, leaving a 12-year relationship with conventional television. It has aired on CTV, Global and HGTV, dating back to 1998, when CTV first launched a new daily show hosted by publisher Lynda Reeves. It was said to be the first of its kind in Canada."Much has changed

Monday, March 29, 2010

Men's Fashion launches spring edition

The men's fashion line extension that Fashion magazine launched last fall has apparently shown good enough results that a second edition of Men's Fashion is being published this spring. Men represent some 21% of Fashion's total readership and 150,000 copies of the targetted edition (featuring James Franco on the cover)  is being distributed through major newspapers starting April 9. In addition,

Tuesday, December 15, 2009

Toronto Life launches a wedding guide


Toronto Life is launching its first-ever annual Wedding Guide, which will be on newsstands December 16. It is the fourth of the magazine's portfolio of special interest pubs, joining the Shopping Guide, Real Estate Guide and Eating & Drinking Guide.

The 212-page edition is said to be a practical planner covers all things nuptial, including real-life weddings from local couples,  honeymoon

Sunday, November 1, 2009

Beaver feature becomes lavish coffee table book

The Beaver magazine and its publisher Canada's National History Society, unveils an audacious line extension this month with the launch of 100 Photos That Changed Canada, a lavish coffee table book published by Harper Collins Canada, based on a magazine feature. Launch events will be held across the country, starting in Calgary November 5, Winnipeg November 6,  and Toronto on November 16.A series

Tuesday, August 4, 2009

Green living books grow out of Natural Life magazine

There are few things greener than recycling and reusing and Natural Life magazine is doing just that by publishing a series of green living books starting this fall. The first book will be Green and Healthy Homes, from Alternate Press, which will sell for $24.95.The book is edited by Wendy Priesnitz, the co-founder and editor of Natural Life. It will include tips on making your own cleaning

Thursday, October 25, 2007

Harrowsmith Country Life launches companion "100% Canadian" almanac

Harrowsmith Country Life magazine has launched a companion, wholly Canadian, almanac.Now, almanacs (particularly published at this time of year) are nothing new. But usually they are American or repurposed American content. This one promises to be 100% Canadian, right down to the weather."Don't be fooled by the American Almanac that claims a "Canadian edition". Harrowsmith Country Life magazine

Tuesday, April 10, 2007

Moving pictures: big publishers plunging into video

The uneasy combination of print magazine publications and video is picking up momentum as major players set up their own video production deals. Time Inc. created its own in-house video division which will channel productions to some 130 various magazine websites and to cell phone screens. In March, Rodale Partners announced that it is partnering with video producer Brightcove to create Internet