Maclean's's university guide slims down and bulks up

This year's Maclean's university guide has trimmed down. The special interest publication, which has been in the past a major money-spinner for Rogers Publishing, has a new design and a new format. The previous versions over 20 years have been standard magazine size. The new look is presented in a 9 x 7 inch size, according to a story in Marketing magazine.
The 2011 issue of the Maclean's Guide