Google to launch rival service to Groupon couponing site favoured by Canadian magazines

Of late, several Canadian magazines have jumped on to using Groupon and its daily coupons to sell deep discount subs (Ski Canada, BC Business, Canadian Art, This magazine). While the return is small, it is a way of inexpensively reaching large pools of potential subscribers who can perhaps be converted to regular subscriptions.Groupon was courted by Google last year and there was talk of a $6