iPad magazine success? Make it as little like a magazine as possible

Apparently the way for magazines to be successful in a world ruled by the iPad is to be as little like a magazine as possible, at least according to Eric Schonfeld at TechCrunch.If I were creating an iPad mag it wouldn’t look like a magazine at all. It would look more like a media app, and there wouldn’t be any subscription or even distinct issues. New content would appear every time you opened