Monday, January 10, 2011

Surge in Q4 buoys U.S. magazine ad sales

Magazines in the U.S. saw a surge in ad pages in the 4th quarter of 2010, ending down only about 1% for the year, according to the Publishers Information Bureau (PIB) data, reported by Folio:. Automotive ad pages jumped 16.9 percent, with General Motors Corp. leading, spending $385.4 million in 2010, up 56 percent from 2009. Ad page performance, 12 categories, 2010 versus 2009
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