Surge in Q4 buoys U.S. magazine ad sales

Magazines in the U.S. saw a surge in ad pages in the 4th quarter of 2010, ending down only about 1% for the year, according to the Publishers Information Bureau (PIB) data, reported by Folio:. Automotive ad pages jumped 16.9 percent, with General Motors Corp. leading, spending $385.4 million in 2010, up 56 percent from 2009. Ad page performance, 12 categories, 2010 versus 2009
Toiletries and

U.S. Publishers Information Bureau cuts back reporting of ad pages and revenue

For 25 years, American magazine publishers have received monthly reports on ad pages and dollars booked in consumer magazines. Now, in what it has spun as an effort to provide "broader context", the Publishers Information Bureau (PIB), a division of the Magazine Publishers of America (MPA) is cutting back to quarterly reporting, effective the first quarter of 2007."[The] move is the latest in a