Magazine Publishers of America names three senior execs to serve changing needs of members

The Magazine Publishers of America (MPA) has named three executive vice-presidents in what appears to be a major reorganization to reflect the challenges and opportunities facing its members in such things as digital publishing.  Francis R. Costello was named executive vice president and general manager, Andrew Jung was named EVP and CMO, and Christopher Kevorkian was appointed EVP of digital.

20 tweetable truths about magazines -- the video

As a way of responding to too-ready "print is dead" proclamations, The Magazine Publishers of America (MPA) produced a list of The Twenty Tweetable Truths about Magazines, first as a printed list and now as a snappy video presentation.

MPA cancels annual conference

The Magazine Publishers of America (MPA), reeling from membership defections by some of its key members, is reported by Folio: (via Mediaweek) to be cancelling its annual conference. The American Magazine Conference is usually a big event at a glitzy resort; this year it was to be in Boca Raton, Florida. MPA president Nina Link (herself the focus of some controversy over her large salary) says

Publishers in U.S. seen weighing benefits of their association

Just when you'd think that magazine publishers would ramp up their cooperation and pull together in the face of hard times, the decision by Hachette Filippachi (publishers of Elle and Car & Driver among others) to pull out of the Magazine Publishers of America (MPA) has caused talk. Tony Silber at Folio: predicted that Hachette would not be the last big publisher to become a dropout.The reason,

U.S. magazine website traffic up 8.5% in second quarter

Traffic is up 8.5% for the most recent quarter on the 314 consumer magazine websites tracked by the Magazine Publishers of America (MPA). The total was an average 69.7 million unique monthly visitors over 64.2 million during the same period last year, according to the most recent figures from the MPA.Magazine Web site users accounted for an average of 462.8 million "sessions" per month during the

U.S. Publishers Information Bureau cuts back reporting of ad pages and revenue

For 25 years, American magazine publishers have received monthly reports on ad pages and dollars booked in consumer magazines. Now, in what it has spun as an effort to provide "broader context", the Publishers Information Bureau (PIB), a division of the Magazine Publishers of America (MPA) is cutting back to quarterly reporting, effective the first quarter of 2007."[The] move is the latest in a