U.S. Publishers Information Bureau cuts back reporting of ad pages and revenue

For 25 years, American magazine publishers have received monthly reports on ad pages and dollars booked in consumer magazines. Now, in what it has spun as an effort to provide "broader context", the Publishers Information Bureau (PIB), a division of the Magazine Publishers of America (MPA) is cutting back to quarterly reporting, effective the first quarter of 2007."[The] move is the latest in a