There's no business like the show business for U.S. trade books

For the first time, American Business Media, representing many of the U.S. trade magazines, has found that non-print activities have eclipsed print advertising sales.According to a story in MediaPost's Research Brief, the face-to-face events industry (trade shows and events) is a rapidly growing, critical part of business media.Trade shows accounted for 36% ($11.3 billion) of revenue in 2006