Online sub sourcing no panacea, says Capell

It's a classic case of good news, bad news:More magazines are selling more subscriptions online than ever before, but the phenomenon seems to have peaked;Most subs come through the publishers own websites, but in order for online sourcing to grow, more reliance will have to be put on other people's sites, where payup is a problemThis, according to a story in MediaWeek, quoting circulation guru