B2B association American Business Media reinvents itself

Networking and education are top priorities for a new strategic plan unveiled by American Business Media (ABM), the business-to-business magazine trade association. It is pursuing that, plus government policy and industry standards, research for member publishers and research to provide data for advertisers, according to a report in MediaDailyNews. It will also pursue new partnerships with other

U.S. b2b publishers take significant hit on trade shows & events business

U.S. b2b publishers, like others in print, are feeling the recession both in depressed ad pages and revenue, but also in what had been a growing and hopeful part of their business -- trade shows and events.According to a story from MediaDaily News, trade association American Business Media reported Monday that trade show revenues declined 18.6% during the first half of 2009: down 20.1% during

American Business Media downsizes again, cuts recruiter

Recruiting new B2B members has proved so difficult in the current economic climate that American Business Media (ABM), the U.S. equivalent of Canadian Business Press, has let go the guy whose job was to do the recruiting, along with several others. According to a story in Folio:, American Business Media has now reduced its workforce by 40%.The most recent cuts include president and CEO Gordon

B to B ad pages in U.S. continue slow slide

The total year-to-date erosion of advertising in U.S. business-to-business magazines has been about 2.5%, according to a report from American Business Media. Pages dropped 2.8% in April from April a year ago. While reported revenue drops have been smaller, that is based on the assumption that magazines are staying on rate card. Accentuating the positive, Gordon T. Hughes II, president and CEO of

Canadian Business Press cuts membership deal with its American counterpart

The Canadian Business Press, representing about 42 publishing companies and about 170 trade magazines, has cut a deal with its American counterpart, American Business Media, to give members non-voting access to all the resources of the U.S. association. The arrangement became effective June 5.ABM has about 300 members companies, representing about 5,000 print and online publications. CBP members

There's no business like the show business for U.S. trade books

For the first time, American Business Media, representing many of the U.S. trade magazines, has found that non-print activities have eclipsed print advertising sales.According to a story in MediaPost's Research Brief, the face-to-face events industry (trade shows and events) is a rapidly growing, critical part of business media.Trade shows accounted for 36% ($11.3 billion) of revenue in 2006