B to B ad pages in U.S. continue slow slide

The total year-to-date erosion of advertising in U.S. business-to-business magazines has been about 2.5%, according to a report from American Business Media. Pages dropped 2.8% in April from April a year ago. While reported revenue drops have been smaller, that is based on the assumption that magazines are staying on rate card. Accentuating the positive, Gordon T. Hughes II, president and CEO of