Print magazine companies in U.S. taking to digital initiatives in a big way

Last year the Magazine Publishers of America (MPA), representing most of the largest and many of the medium- and smaller-sized consumer magazine companies in the U.S., began to keep track of digital initiatives taken by magazines, hoping to demonstrate how adapatable magaiznes were to the use of new media.In the 2nd quarter ended June 30, they found 62 such ventures, up 13% from the same quarter