What have you done for us lately? Portfolio editor under the gun

A column by Keith J. Kelly in the New York Post is making much of the fact that the second issue of Condé Nast's Portfolio business magazine has many fewer ads than its first; the story makes it clear (and illustrates it with the graphic above) that most magazines have a first flush of enthusiasm and then settle back to something more realistic. In Portfolio's case, the ads are still a pretty