U.S. mag ad pages down in first half, but apparent dollars up

Some commentators are puzzling over the fact that the first half U.S. Publishers Information Bureau data about magazine ad pages and dollars shows pages down but dollars up. Total magazine advertising pages declined 0.5% through the first six months of 2007, but total advertising revenues climbed 6.1% for the same period. Of course this dollar data is based on published rate card prices and is