When isn't it plagiarism? When it's "promotion" for Men's Health, apparently

Dave Zinczenko, the editor of Men's Health, was accused of plagiarizing his own writers by the blog Gawker for cutting and pasting old Men's Health content, removing the bylines and putting the material in his Yahoo column "Eat This, Not That".  Zincezenko told Gawker We use this material to grow traffic and awareness for the Men's Health and Women's Health brands and a variety of Rodale