PMB fall data shows steady state for magazine readership

The fall issue of the biannual Print Measurement Bureau (PMB) data shows topline readership for Canadian magazines that is pretty much steady state.
The top 10 English and French magazines in terms of total readership are:

English ('000s)

Reader's Digest     5,610
Canadian Living     3,806
People     3,476
Chatelaine     3,291
what's cooking

Steady as it goes for the PMB readership of Canadian medical publications

Readership of the leading Canadian medical publications has remained steady, according to the 2011 Medical Media Study (MMS) released by the Print Measurement Bureau (PMB). The study was last done in 2009 and since then has been augmented with questions about online readership for 21 medical titles, including The Medical Post (Rogers), Canadian Medical Association Journal and Canadian Family

PMB spring data shows that younger magazine readership still strong

“It’s not as if there is a diminishing level of interest in the printed copy of magazines. The media world is changing rapidly, but the reality is people are still reading printed magazines.”-- Steve Ferley, president of the Print Measurement Bureau, >commenting in Marketing magazine on the just-released spring results of the twice-a-year research report.  The Marketing  story says that,

PMB and comScore combine to provide customers with a hybrid print/online audience database

The Print Measurement Bureau (PMB) will next Tuesday roll out a new, fused database that combines data from the biannual PMB study of print readership with comScore Canada's data about online usage.
The new combined product, will be available to both PMB members and comScore Canada clients, PMB said in a joint release.
Specifically it will provide PMB’s publication members with the ability to

Print Measurement Bureau topline results, spring 2010

[This post has been updated]The spring Print Measurement Bureau data has been published. Here are the top 10 Canadian magazines by total readership and by readers-per-copy (RPC):
Top 10 English magazines by readership ('000s)
Reader's Digest 6,360
Canadian Living 3,979
Chatelaine 3,562
People 3,542
what's cooking 3,541
Canadian Geographic

PMB readership results hold steady for most titles; essentially the same as spring release

The average readership of all the magazines reported in the now-twice-annual Print Measurement Bureau (PMB data) was about 1.05 million readers, with reader-per-copy figures essentially the same as in the Spring 2009 results. On average, larger Canadian magazines measured had about 5 readers per copy.In some reports, note was made about readerships up or down -- for instance Reader's Digest "

PMB fall data released

The Print Measurement Bureau has released its fall 2009 data. We'll look at any significant changes or trends in a later post.

PMB fall biannual readership results due October 6

The Print Measurement Bureau (PMB) has announced that the results of its first-ever biannual release will be made on October 6. The twice-yearly release (spring & fall) is intended to give subscribers the most up to date and timely readership, product and brand data demographics, lifestyle and psychographic information. "Reactions to the move to biannual release has been very favourable across

Magazine readership shows slight decline in 2009 spring PMB study

The just-released 2009 Print Measurement Bureau results, the first to be issued on a biannual (spring/fall) schedule, show a slight decline in readership of about 4%, based on data gathered in 2007 and 2008. English Canadian magazines were down an average of 3.2% in readership; French titles 6.2%.Average magazine readership is 1.3 million (English) and 522,000 French and a steady average

PMB -- the long view

There is some predictable confusion and mild handwringing about the 2007 Print Measurement Bureau results. The Globe and Mail, for instance, writes a story that says the figures reflect the impact of the internet, which may be true, but is nowhere backed up in the story. Mastheadonline (sub req'd) makes some interesting comparisons of traditional rivalries.For some reason, a lot of concentration

PMB 2007 results released

The new Print Measurement Bureau (PMB) results for 2007 have been released, with data on total readership and reader-per-copy. The results are based on rolling two-year data for the period between October 2004 and September 2006. You can get the topline results here. We will burrow into them and comment later.

ABC launches its Subscriber Profile with data of The Beaver

The Audit Bureau of Circulations (ABC) has released its first Subscriber Profile, a sort of halfway measure for magazines that don't or can't qualify for including in the Print Measurement Bureau (PMB) study, but want to have their research results validated by an independent third party. It costs, of course, but less than PMB, which represents mostly larger, national consumer magazines. The

Is the ratebase doomed?

“The rate base is really just an anachronism,” said Rebecca McPheters, who is president of McPheters & Co., a consulting and research firm. “The value to the advertiser is not the number of copies or how they are paid for or distributed, but rather who reads it and who buys the advertiser’s product. It would be a very brave thing for Time to do and would be an exciting development for the

Measures for measure

Being great exponents of the power of audience and readership, consumer magazine publishers may welcome the recent announcement that Mediamark Research Inc. (MRI) in the U.S. is testing whether the web can be used to see how quickly a magazine accumulates readers. This, according to a story in MediaPost. If successful, such a method could enable media planners and buyers to compare the reach and

Quote, unquote

Maclean's Publisher and Editor Ken Whyte gave credit to his predecessors when he circulated a message last week along with the press release about the most recent results from the Print Measurement Bureau:Just wanted you all to see the press release we sent out this afternoon on our latest readership numbers. It's very good news for us. We are back in front of Time magazine. We have about 40%

Waiting for readership

NOTE: This post has been updated.In less than 10 days (March 30) the 2006 topline results and the underlying detail only available to subscribers) will be released by the Print Measurement Bureau (PMB). One thing's sure: not everybody will be happy. In the rolling, two-year study of 24,000 respondents across the country,some magazines lose ground and others gain in total readership.It has been a