Thursday, October 8, 2009

PMB readership results hold steady for most titles; essentially the same as spring release

The average readership of all the magazines reported in the now-twice-annual Print Measurement Bureau (PMB data) was about 1.05 million readers, with reader-per-copy figures essentially the same as in the Spring 2009 results. On average, larger Canadian magazines measured had about 5 readers per copy.In some reports, note was made about readerships up or down -- for instance Reader's Digest "

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