Some surprised ad buyers demand more transparency in wake of Gourmet shutdown

It seems that some media buyers were surprised, and dismayed, at the recent closing of Gourmet magazine. Setting aside the fact that buyers and analysts should probably see their jobs as being aware of the financial health and trends in magazines companies, according to a story in MediaWeek, the decision on October 5 by Conde Nast is making some of them demand that the magazines signal their