Monday, October 12, 2009

Serious UK magazine sell subs as a group

A group of 15 magazines in Great Britain are collaborating to sell themselves as a "serious" group. These titles, which in the U.S. have come to be called "thinkies", have banded together for circulation purposes, often at very significant discounts.

According to a report in Folio: more than 1.3 million leaflets will be distributed (800,000 inside the group’s magazines, the rest in other

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