B2B boss says a lot of what's published may not matter much to readers

The chief executive of B2B publisher Emap says that much business journalism has an inflated sense of its importance to its readers. According to a story in Press Gazette, David Gilbertson told the Association of Online Publishers that just because something is news doesn't mean it's "need to know" rather than simply "nice to have"."Many B2B publications like to tell people in their industry what