Showing posts with label b2b. Show all posts
Showing posts with label b2b. Show all posts

Wednesday, June 29, 2011

Rogers Publishing merges consumer and business/professional divisions into one

In what has become a cascade of inevitabilities, with Ken Whyte soon to succeed Brian Segal as CEO of Rogers Publishing, now the two previously separate divisions -- consumer and business & professional -- are being merged. Still more inevitable outcomes are the departure of John Milne, senior vice-president of the business and professional group and Paul Williams, vice-president, brand extension

Wednesday, June 22, 2011

Quote, unquote: For trade magazines, not so easy shucking print

"I don't know any publishers who are talking seriously now about a wholesale move to web only, but a lot of that is due to scale. If you own 200 titles and one goes web only well you still have the printing and distribution costs of 199 other titles."--Douglas McCabe of Enders Analysis, quoted in a story in the Guardian about the future of trade magazines. The article uses as examples a number of

Tuesday, June 7, 2011

Up Here Business named magazine of the year in KRW b2b awards

Up Here Business magazine of Yellowknife NWT won the prestigious magazine of the year award at the 57th annual Kenneth R. Wilson awards for the business-to-business press. Before a large crowd of colleagues, friends and competitors, awards were handed out in 20 written, visual and special categories from a field of 174 nominations from 62 b2b magazines. Up Here Business also won gold awards for

Friday, March 4, 2011

An educated editorial staff could, and should, share in revenue, b2b publishers says

Editors traditionally are believed not to "do" the finance thing or involve themselves much in the business side, though the editorial silo was always more porous on the trade publishing side. But would editors do a better job if they understood the business models of their magazines or if they shared in the revenue?Maurice Bakley, chief operating officer of FierceMarkets, a b2b e-media company

Tuesday, January 4, 2011

KRW b2b awards now accept digital entries in all written categories

The Kenneth R. Wilson Awards intends to reflect the changing landscape of business publishing with changes to entry requirements and categories. The longtime trade publishing awards, presented by the Canadian Business Press in collaboration with Magazines Canada, will now accept digital submissions in all written categories. While all written categories can now be entered by digital work, three

Thursday, June 17, 2010

What b2b magazines can learn from consumer magazines

Business-to-business publishers are taking a leaf out of consumer magazines playbooks by adopting some of the things that make their print publications into premium products, according to an article by Matt Kinsman in Folio:Kinsman points to the retaining of art director Robert Newman to help repackage and relaunch Reed Exhibition's JCK magazine. Newman is former design director of Real Simple,

Thursday, April 8, 2010

Print in U.S. b2b publications expected to fall below 50% of revenue in 2010

Research undertaken for Folio: magazine into the expectations of business-to-business CEOs in the U.S. has found that, for the first time ever the share of b2b revenue from print is expected to be less than 50% in 2010.Print advertising (47.5%)
E-media (16.6%)
Events (10.6%)
Custom publishing (8.8%)
Paid subscriptions (6.9%)
Data information sales (2.6%)
Other (7%)
E-media is is expected to be up

Monday, December 14, 2009

Revised b2b awards to have "magazine of year" and internet categories for first time


For the first time in its 56-year history, the 2010 Kenneth R. Wilson Awards, celebrating   bilingual excellence in Canada's business  press, will be recognizing magazine of the year. Four new internet categories have been introduced and an award for Best One-of-a-Kind Article has been added.
The changes are part of an overhaul of every aspect of the awards, including judging procedures, as

Wednesday, November 25, 2009

KRW trade magazine awards will go ahead in 2010

[This post has been updated]There will be an awards program for Canadian business-to-business and trade magazines in 2010.
The Kenneth R. Wilson Awards (KRWs), owned by Canadian Business Press CBP),  were not included in a recent announcement that its MagsU conference was being discontinued and that its professional development offerings would be done in partnership with the MagNet consortium. (

Wednesday, October 21, 2009

Strategy is to drive revenue by squeezing every penny out of content, AdAge editor says

The Business Media Summit,  hosted by Magazines Canada yesterday in Toronto heard an editor, Jonah Bloom of Advertising Age magazine, spend most of his time talking about how to make money from content. 

Notably, knowing that his audience was almost wholly management from business-to-business magazine publishing companies, he also spent a lot of time talking about ways of maintaining quality

Friday, October 9, 2009

B2B boss says a lot of what's published may not matter much to readers

The chief executive of B2B publisher Emap says that much business journalism has an inflated sense of its importance to its readers. According to a story in Press Gazette, David Gilbertson told the Association of Online Publishers that just because something is news doesn't mean it's "need to know" rather than simply "nice to have"."Many B2B publications like to tell people in their industry what

Monday, August 24, 2009

Business media summits announced by Magazines Canada

Magazines Canada is taking a couple of major strides in serving its new b2b constituency with a series of "Business Media Summits" to be held in October. As will be recalled, this year Magazines Canada began not only to accept, but welcome, trade publications into membership and the new summits are tailored to business media professionals. The two events, one in Toronto, one in Montreal, will