An educated editorial staff could, and should, share in revenue, b2b publishers says

Editors traditionally are believed not to "do" the finance thing or involve themselves much in the business side, though the editorial silo was always more porous on the trade publishing side. But would editors do a better job if they understood the business models of their magazines or if they shared in the revenue?Maurice Bakley, chief operating officer of FierceMarkets, a b2b e-media company