Quote, unquote: On developing attractive packages to get customers to pay for content

"For the first time we get a chance to do price segmentation in a more intelligent way. You see the way the cable companies do it--you get five different packages, from and all of a sudden you're spending $200 a month before you know it. When presented with a tablet environment with a couple different options, some will opt for the full service, almost like your American Express Platinum