Sweetspot founder to launch online retail site

The woman who started Sweetspot.ca is about to launch a new venture, an online retailer and shopping destination called Dealuxe. According to a story in Marketing magazine, Joanne Track has hired the Toronto media agency Blammo to create a campaign that will start April 4, preceeding Dealuxe's official lauch May 2.A self-described “start-up junkie” who launched Sweetspot.ca in 2004 (the site was