Strategy is to drive revenue by squeezing every penny out of content, AdAge editor says

The Business Media Summit,  hosted by Magazines Canada yesterday in Toronto heard an editor, Jonah Bloom of Advertising Age magazine, spend most of his time talking about how to make money from content. 

Notably, knowing that his audience was almost wholly management from business-to-business magazine publishing companies, he also spent a lot of time talking about ways of maintaining quality