Magazine world view: branded workouts; list rentals;successful online ads; Polaroid copies itself

Rodale strikes licensing deal to market branded workout kits (Audience Development)
 List rental prices becoming more competitive in fall ‘09 (Audience Development) 
Knight Foundation rethinks its stance on for-profit deals (Nieman Journalism Lab)
Consumer advertising pages decline again, falling 26.6 percent in Q3 (Audience Development) 
The secret to successful online advertising (Publishing