PMB fall data shows steady state for magazine readership

The fall issue of the biannual Print Measurement Bureau (PMB) data shows topline readership for Canadian magazines that is pretty much steady state.
The top 10 English and French magazines in terms of total readership are:

English ('000s)

Reader's Digest     5,610
Canadian Living     3,806
People     3,476
Chatelaine     3,291
what's cooking

Publication engagement said to be much higher on an app than on a website

Word from Britain is that readers spend more time reading a publication using apps on a tablet than on the publication's own website. A story from paidContent.org  about research by Tiger Spike says that tablet users spend an average of 30 to 34 minutes on the sites it has developed for clients such as the Telegraph Media Group, The Economist, the Australian and the Mail Online. It also found

PMB spring data shows that younger magazine readership still strong

“It’s not as if there is a diminishing level of interest in the printed copy of magazines. The media world is changing rapidly, but the reality is people are still reading printed magazines.”-- Steve Ferley, president of the Print Measurement Bureau, >commenting in Marketing magazine on the just-released spring results of the twice-a-year research report.  The Marketing  story says that,

Dogeared and in the doghouse: hospital bans waiting room mags as health hazard

I guess it had to come. Women's College Hospital in Toronto is banning waiting room magazines, saying it is to prevent the spread of germs and viruses. Nowhere was it evident in the reporting that this is a real problem, just that old copies of Reader's Digest and Maclean's might be a conduit for germs passing from hand to hand. People are allowed to bring their own books and magazines -- and

Prairie Dog magazine encourages and rewards readers who hunt down typos

{This post has been updated]Here's a nifty idea: reward your readers for spotting typos, as does Prairie Dog, the Regina arts, news and entertainment magazine. The reader chosen wins $10 and a T-shirt. Now, some might say it would be better to proofread before publishing, but most magaziners out there will admit that, despite doing that, mistakes creep in. And it's a good promotional idea to find

Reader loyalty clubs: when great content is not considered enough

There was a time (or was there?) when magazines expected to generate reader loyalty by the quality of their content.That, apparently,is not enough. According to a story in Folio:, the U.S. division of Hachette Filipacchi is considering following the lead of its UK counterpart in developing "reader loyalty clubs" to increase audiences and revenue.
"As we think about our business model and our

PMB readership results hold steady for most titles; essentially the same as spring release

The average readership of all the magazines reported in the now-twice-annual Print Measurement Bureau (PMB data) was about 1.05 million readers, with reader-per-copy figures essentially the same as in the Spring 2009 results. On average, larger Canadian magazines measured had about 5 readers per copy.In some reports, note was made about readerships up or down -- for instance Reader's Digest "

PMB fall data released

The Print Measurement Bureau has released its fall 2009 data. We'll look at any significant changes or trends in a later post.

PMB fall biannual readership results due October 6

The Print Measurement Bureau (PMB) has announced that the results of its first-ever biannual release will be made on October 6. The twice-yearly release (spring & fall) is intended to give subscribers the most up to date and timely readership, product and brand data demographics, lifestyle and psychographic information. "Reactions to the move to biannual release has been very favourable across

Magazines hurting for ads but research shows their audiences are UP

Financial sector advertisers may be in meltdown and ad pages may be down, but according to first half figures from Mediamark Research and Intelligence (MRI), U.S. consumer magazine audiences are up. That's right. Up.According to a story in MediaDaily News, a comparison of MRI data for 95 leading consumer magazines shows that 74% increased their audience between spring 2007 and spring 2008, for a

Want chips with that? RFID transponders tested for magazine readership

Mediamark Research and Intelligence, a well-known U.S. magazine audience measurement firm is partnering with DJG Marketing's Waiting Room Subscription Services to put radio frequency identification (RFID) chips in magazines in waiting rooms to determine just how many customers actually read them, according to a story MediaDaily News. It marks the first external test of the small transponders. The