comScore being sued by Nielsen over patents and sues right back

comScore, which partners with Canada's Print Measurement Bureau on readership and purchase metrics, is being sued by Nielsen over patent infringement. On March 15, according to a story on Audience Development, Nielsen filed suit in U.S. district court in Virginia, claiming infringement on five paents relating to monitoring, collection and analysis of audience data. No surprise that comScore has

Dogeared and in the doghouse: hospital bans waiting room mags as health hazard

I guess it had to come. Women's College Hospital in Toronto is banning waiting room magazines, saying it is to prevent the spread of germs and viruses. Nowhere was it evident in the reporting that this is a real problem, just that old copies of Reader's Digest and Maclean's might be a conduit for germs passing from hand to hand. People are allowed to bring their own books and magazines -- and

PMB and comScore combine to provide customers with a hybrid print/online audience database

The Print Measurement Bureau (PMB) will next Tuesday roll out a new, fused database that combines data from the biannual PMB study of print readership with comScore Canada's data about online usage.
The new combined product, will be available to both PMB members and comScore Canada clients, PMB said in a joint release.
Specifically it will provide PMB’s publication members with the ability to

Circulators asked to ponder what their association should be called

The current newsletter of the Circulation Management Association of Canada (CMC) asks its members to give some thought over the summer to what they think their organization should be called:As was also mentioned at our 2009 annual meeting, there is discussion on a possible name change for the CMC. Before we go any further, let’s just say this discussion is completely in the infancy stages and no

Auditing guidebook published by advertising associations

A new publication, Media Auditing: A Guidebook on Best Practices for the Canadian Market, has been published to help advertisers, agencies and auditors understand key media auditing issues. The best practices and guidelines were written by media management consultant David Chung in consultation with the Association of Canadian Advertisers (ACA), Canadian Media Directors' Council (CMDC), Institute

Magazines hurting for ads but research shows their audiences are UP

Financial sector advertisers may be in meltdown and ad pages may be down, but according to first half figures from Mediamark Research and Intelligence (MRI), U.S. consumer magazine audiences are up. That's right. Up.According to a story in MediaDaily News, a comparison of MRI data for 95 leading consumer magazines shows that 74% increased their audience between spring 2007 and spring 2008, for a

Study says young adults read more, not fewer, magazines

Readership of consumer magazines Total 19-24 25-34 35-44 45-54 55-64 65+ # Titles Read Last 6 mos. 17 18.3 18.9 17.2 16.7 17 14 Index 100 108 112 101 98 100 82 # Specific issues 29.3 30.9 33.3 29.2 28.3 29.7 25 Index 100 105 113 99 96 101 85 The table above is as published by