GQ iPhone app digital replica will count towards paid circulation

I have to say that I'm not that fond of reading a magazine on a tiny iPhone-type screen; but clearly I am in the minority (and a good thing for magazine publishers). According to a story in Media in Canada, Condé Nast has announced the launch of its i-Phone app that will -- starting in mid-November --  provide a replica of GQ magazine. It is inevitably a sign that, soon, you'll be able to get the

Not just print: BPAWW tests comprehensive audit to track magazine brands' full impact

BPA Worldwide, the circulation audit company that serves many of Canada's consumer and trade magazines (through its subsidiary, the Canadian Circulation Audit Board) is testing a new audit service designed to measure a media brand's full impact -- in print, on person and online. In a release today, the company said that Brand Reach will verify the audience of a particular brand through not only

Ad drought forces BPAWW to freeze audit fees and dues at 2008 levels

Faced with a significant portion of its customer base reeling from a 30 per cent decline in ad sales, the circulation audit firm BPA Worldwide (which includes the Canadian Circulation Audit Bureau (CCAB)) has frozen its rates and dues at July 2008 levels.A large number of BPAWW members are b2b publishers who have been struggling to manage costs in the face of a recessionary-driven loss of ad

ABC announces changes to rules affecting Canadian b-to-b magazines

The Audit Bureau of Circulations (ABC), meeting in New York, has announce rule changes, including several that will apply to business-to-business magazines in Canada.According to a report in Media in Canada, publishers will be using a new multimedia report that will include website traffic, e-newsletter activity and pass-along receivership data. Business publications will also no longer be

Auditing guidebook published by advertising associations

A new publication, Media Auditing: A Guidebook on Best Practices for the Canadian Market, has been published to help advertisers, agencies and auditors understand key media auditing issues. The best practices and guidelines were written by media management consultant David Chung in consultation with the Association of Canadian Advertisers (ACA), Canadian Media Directors' Council (CMDC), Institute

Circ audit firm CCAB/BPA offers member magazines web traffic measurement at no extra cost

The circulation audit firm CCAB/BPA Worldwide has struck a deal with Nielsen Online to bundle website traffic measurement for magazine audits without increasing existing dues and fees. According to a release from BPA (whose Canadian arm is still often known as the Canadian Circulation Audit Bureau or CCAB), there will be "near real time" online auditing of web activity using a new tag-enabled

Audit firm expels Corporate Knights

Audit firm BPA WorldWide says Corporate Knights magazine has been expelled for not paying its audit bill. The magazine is wholly controlled, distributing 95,500 copies through the Globe and Mail in Toronto, Montreal, Vancouver, Ottawa and Calgary.