Not just print: BPAWW tests comprehensive audit to track magazine brands' full impact

BPA Worldwide, the circulation audit company that serves many of Canada's consumer and trade magazines (through its subsidiary, the Canadian Circulation Audit Board) is testing a new audit service designed to measure a media brand's full impact -- in print, on person and online. In a release today, the company said that Brand Reach will verify the audience of a particular brand through not only