Wednesday, July 27, 2011

Steady as it goes for the PMB readership of Canadian medical publications

Readership of the leading Canadian medical publications has remained steady, according to the 2011 Medical Media Study (MMS) released by the Print Measurement Bureau (PMB). The study was last done in 2009 and since then has been augmented with questions about online readership for 21 medical titles, including The Medical Post (Rogers), Canadian Medical Association Journal and Canadian Family

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